Peter Dering Founder & CEO
01
We Are Peak Design
We make tools for doing. Our carry solutions help creatives, commuters, and adventurers keep their gear accessible, organized, and protected.
02
Our Purpose
The purpose of Peak Design is to create happy, meaningful lives for the people that work here. We believe our mission can only be achieved when 40 (and counting) self-actualizing, highly stoked people enthusiastically step into the Peak Design office every day. Our purpose and our mission go hand-in-hand.
03
Our Mission
- Make the best things.
- Succeed at the expense of nobody.
- Treat our customers as peers.
- Offset our environmental impact.
- Use our voice to inspire positive change.
- Prioritize happiness over growth.
04
Origins
In 2010, fresh-faced midwestern-transplant Peter Dering took a 4-month trip around the world. On his trip, Peter learned that carrying a nice big camera around is actually a real pain in the ass. He returned to his San Francisco apartment and did what any responsible person would: quit his job and spent 10 months meticulously designing a little device that would make carrying and using a camera an absolute joy.
Instead of looking for big outside investors, Pete put his new invention (dubbed Capture) on a fledgling website called Kickstarter and asked adventurous photographers like himself to take a chance on the little product. It was an enormous success, and Peak Design has been riding that wave of enthusiasm for smart design and delightful carry solutions ever since.
05
Design
We design products to solve problems, create delight, look good, resist fads, appeal globally, age gracefully, consider every material and detail, and have minimal disruptive impact on people and planet in both their creation and shipping. To reach those ends, we iterate tirelessly. And people seem to like it.
Honest, thoughtful, delightful, radical. These themes describe our products and ultimately everything we make or do: our brand, office culture, Flagship Store, environmental rants, and especially our rec-league soccer performances.
06
Crowdfunding
Through crowdfunding our customers are able to participate more intimately in our design process, all while we are kept free of risk-averse outside investment. Crowdfunding is baked into the Peak Design DNA, encouraging us to take risks, prioritize innovation, speak honestly, and shun tradition. We launch our products on Kickstarter, and it makes for better products.
| Campaign | Year | Backers | Raised |
|---|---|---|---|
| Mobile Case & Accessories | 2020 | 14,169 | $2,000,497 |
| The Travel Tripod | 2019 | 27,169 | $12,143,435 |
| The Travel Line | 2018 | 13,752 | $5,206,611 |
| Capture v3 and Slide v2 | 2017 | 12,196 | $1,330,583 |
| The Everyday Line | 2016 | 26,359 | $6,565,782 |
| The Everyday Messenger | 2015 | 17,029 | $4,869,472 |
| Slide and Clutch | 2014 | 9,455 | $861,164 |
| Capture v2 | 2013 | 8,090 | $819,108 |
| Leash and Cuff | 2012 | 3,108 | $215,721 |
| Capture v1 | 2011 | 5,258 | $364,698 |
07
Responsibility
Peak Design prioritizes people and planet over profit, and we hold ourselves accountable to that objective in every decision we make. We believe a responsible company is a sustainable company.
We are entirely carbon neutral (Scopes 1, 2, and 3) and are founding members of Climate Neutral. We give 1% of our revenue to environmental nonprofits through our 1% For The Planet membership. We meet the highest standards for verified social and environmental performance, transparency, and accountability with our designation as a Certified B Corporation.
08
The Team
Say hello to the Peak Design team. If you’re keen to join us, head on over to our careers page.
Adam Saraceno Head of Marketing
Jen Howell Head of Customer Service & Logistics
Art Viger Head of Design
David Anhalt Head of Finance and Operations
Peter Lockett Principal, Soft Goods Product Operations
Mark Wang Head of Business Technology
Joey Cunningham Director, Soft Goods Design
Robb Jankura Principal Design Engineer
Annie Nyborg Head of Environmental & Social Impact
Luke Roberts Senior Sales Manager, EMEA and APAC
Dan Chimienti Sales Manager, Americas & LATAM
Jojo Legnitto Senior Manager, Wholesale Operations
Lawrence Lander Head of Brand
Ryan Dulon Head of Sales
Chris Mark Manager, Backend Engineering
Tom James Head of Product
Mike Winchell Senior Finance Manager
Molly Street Senior Graphic & Environments Designer
Max Maloney Director, Design Engineering
Adam Hicks Channel Manager, Amazon
Victor Murillo Senior Manager, Video Production / Executive Video Producer
Rachel Roberts Product Designer, Soft Goods
Christine Zona Senior Manager, Retail Operations
Wheeler Gans Director, Design Engineering-Mobile Products
Jaimee Erickson Senior Engineering Project Manager
Adrienne Rowell Engineering Project Manager
Brenden Hamilton Video Producer
Dane Jones Design Engineer
Colin Maginnis Product Developer, Soft Goods
Joe Callander Senior Video Producer
Karen Kimble Accounting Manager
Liv Eaton Design Engineer
Fed Rios Senior Industrial Designer
Alex Wong Retail Store Manager
San Francisco
Pajnucci Vue Design Engineer
Nate Butler Community Engagement and Content Manager
Liz O'Brien Senior Marketing Project Manager
Claire Aha Senior People Operations Manager
Arno Vervloed Partnerships Manager, EMEA
Jason Wilkins Senior Graphic Designer
Abner Aquino Visual Merchendising Manager
Tahiti Abdulbasir Retail Store Assistant Manager
New York City
Angela Kuchan Product Developer, Soft Goods
Jonin Pulgar Retail Store Assistant Manager
Santi Baston Product Designer, Soft Goods
Janny Lee Workplace Operations Coordinator
Brittany Hoang Engineering Project Manager
Sam Girvin Senior Electrical Design Engineer
Bridget Sciamanna General Counsel and Intellectual Property Attorney
Casey Landey Design Engineer
Andrew Stoner Senior Web Strategy and Experience Manager
Rozette Halvorson Senior Photographer
Jen Flaxman Head of People
Brandon Sisino Partnerships Manager, Americas
Tyler Wagnor Senior Design Engineer
Sofia Silva Partnerships Manager, Americas
Allison Kreuser Assistant Product Developer
Lucy Zhuang Mechanical Design Engineer
Stanley Dang Systems Engineer
Brent Kyono Design Engineer
Eddie Suh Senior Manager, Product Development
Oliver Ambros Supply Chain Sustainability Manager
Michelle Clay Brand Project Manager
Jazlyn Trent Marketing Project Manager
Erica D’Erminio Customer Service Manager
Our Extended Makati Family Customer Service, Wholesale Operations, Finance and Technology
